What impact does the car data monetization going to have on the end-user?
If a user's privacy is eventually going to be considered as a product then the user should have the right to sell or not sell the data associated with the user and the laws that exist today will have to respect it then it would be more meaningful for the user to support car data monetization. The services which are enjoyed by the vehicle owner are powered by car data monetization are said to be free for the user but the data which is generated by those services is valuable.
The new reality of data monetization
Today’s reality is that our automobiles and transportation system is getting highly censored to the point where we are generating a huge amount of data that other people want to use it. Automotive companies are beginning to look at ways to monetize it. The services which are often provided by today’s automakers are integrated with the vehicle and often become the buying reason for the user. Whether it’s email or wifi or some other connected apps in that vehicle are free for the user but are not free because companies are going to use this data and find a way to uniformly apply it across the chain and monetize it. This data is going to fuel the connected car service marketplace and create a new stream of value so, why not the user should be allowed to sell this data. The fundamental premise underlying this model is that the data which is generated by the customers of these solutions or services, that is the currency that these companies are using to fund the operations.
Where to store this data
Airlinq has created a connected car platform that allows multiple companies, whether you are a developer in a garage or a big multi-national company that has connected devices. This platform is a place where this data will be stored and processed if you choose to enable all sorts of location services, connected car data analytics, car data api management, and much more. Airlinq believes that because of the inherent value of this data, there’s an opportunity to shift monetization for the good of the individual.
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